An Analytical Study on Customer-Based Brand Preference for Global and Bhartiya Car Brands in Bharat

Author Reg. ID: TIJER_151787

Published Paper Id: TIJER2403130

Published In: Volume 11 Issue 3, January-1970

Abstract: This study investigates how customer purchasing behavior in the automobile industry is impacted by various factors like price, sustainability, quality, technological advancements, etc. The study finds that, when consumers are deciding between Global and Indian car brands in the Indian market, there is a considerable difference in the major criteria determining brand selection. This demonstrates the different tastes and factors that buyers take into account when comparing domestic and international car alternatives. The study shows that future trends in brand choices for both international and Indian vehicle brands in the Indian market are significantly influenced by shifting customer preferences, market dynamics, and changing economic situations. This emphasizes how dynamic the automobile sector is and how flexible solutions are required to keep up with changing customer demands and market dynamics.

Keywords: Automobile Industry, Domestic and International car alternatives, Technological advancements, Market dynamics, Brand selection criteria.

Downloads: 00041

Page No: a974-a976

Country: Bharuch , Gujarat , India

Research Area: Management All

Published Paper URL: https://tijer.org/TIJER/viewpaperforall?paper=TIJER2403130

Published Paper PDF: https://tijer.org/TIJER/papers/TIJER2403130

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