Shaping Preferences, Driving Consumption: The Impact of Advertising
Paper Title: Shaping Preferences, Driving Consumption: The Impact of Advertising
Authors Name: Srishtpreet Kaur
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Author Reg. ID: TIJER_151551
Published Paper Id: TIJER2403092
Published In: Volume 11 Issue 3, March-2024
Abstract: Abstract: Advertising has existed in human society since ancient times, beginning with wall paintings in Indian rock art dating back to 4000 BC. Over the centuries, advertising has evolved from using wall paintings to promote commercial products and political parties to the Egyptians using papyrus to create wall posters and sale messages. Eventually, newspapers became famous for spreading news and advertising products and businesses worldwide. As technology advances, advertising becomes increasingly prevalent on electronic devices like television during commercial breaks. This paper explores the purpose of advertising, its influence on society, and how it affects consumer behaviour and decision-making.
Keywords: Advertisement, Promotions, Communication, Competition, Customers, Consumption
Downloads: 00032
Page No: a681-a686
Country: HOSHIARPUR, PUNJAB, India
Research Area: Social Science All
Published Paper URL: https://tijer.org/TIJER/viewpaperforall?paper=TIJER2403092
Published Paper PDF: https://tijer.org/TIJER/papers/TIJER2403092
ISSN:
2349-9249 | IMPACT FACTOR: 8.57 Calculated By Google Scholar| ESTD YEAR: 2014
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.57 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publisher: TIJER(IJPublication)
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