Marketing Strategies Employed by Cosmetic Brands
Paper Title: Marketing Strategies Employed by Cosmetic Brands
Authors Name: Mr. Trilok Maanju , Mrs. Akshita Singh , Dr. Bijal Zaveri
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Author Reg. ID: TIJER_151415
Published Paper Id: TIJER2403031
Published In: Volume 11 Issue 3, March-2024
Abstract: This study examines the many marketing techniques cosmetic companies use to gain and maintain a competitive advantage in the cosmetics sector. The study tries to reveal the subtle strategies—like influencer partnerships, digital marketing, and product innovation—that lead to these firms' success through a thorough examination of case studies and industry trends. In the end, the results provide useful information about marketing strategies that work for cosmetic companies looking to grow sustainably and engage their customers.
Keywords: Industry Study, Cosmetic Brands, Cosmetic Industry, Marketing Strategies, Cosmetic Trends, Marketer Leaders, Cosmetic Products, Digital Marketing
Downloads: 00030
Page No: a207-a209
Country: Jodhpur, Rajasthan, India
Research Area: Management All
Published Paper URL: https://tijer.org/TIJER/viewpaperforall?paper=TIJER2403031
Published Paper PDF: https://tijer.org/TIJER/papers/TIJER2403031
ISSN:
2349-9249 | IMPACT FACTOR: 8.57 Calculated By Google Scholar| ESTD YEAR: 2014
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.57 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publisher: TIJER(IJPublication)
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