Study of Product Packaging Influence on Consumer Behaviour

Author Reg. ID: TIJER_100632

Published Paper Id: TIJER2302070

Published In: Volume 10 Issue 2, February-2023

Abstract: The objective of this study of Product Packaging on consumers’ buying behaviour. The purpose of this research is to identify the essential factors, which are the Packaging that is driving the success of a brand. This research also analyses how product packaging affects the buying behaviour of consumers. This primary research has been collected through a questionnaire and Analysis of the market of India as well as Global market data. In this study samples of 150 respondents have been collected. According to the finding of our research study, it has been analyzed and observed that Product Packaging is the most important factor for capturing the market and attracting people to buy the product. It is further concluded that the Product Packaging elements like its Colour, Packaging material, Design of the Wrapper, and innovation are more important factors when consumers make any buying decision. Finally, it has also been concluded that Product Packaging is one of the most important and powerful factors influencing consumers’ buying decisions.

Keywords: Product Packaging, Consumer buying behaviour, FMCG and other industries.

Downloads: 000231

Page No: 592-603

Country: Songadh, Gujarat , India

Research Area: Management All

Published Paper URL: https://tijer.org/TIJER/viewpaperforall?paper=TIJER2302070

Published Paper PDF: https://tijer.org/TIJER/papers/TIJER2302070

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