Study of Product Packaging Influence on Consumer Behaviour
Vaibhav Raju Sonawane
, Prateek Tapdiya , Vidya Lakshmi
Product Packaging, Consumer buying behaviour, FMCG and other industries.
The objective of this study of Product Packaging on consumers’ buying behaviour. The purpose of this research is to identify the essential factors, which are the Packaging that is driving the success of a brand. This research also analyses how product packaging affects the buying behaviour of consumers. This primary research has been collected through a questionnaire and Analysis of the market of India as well as Global market data. In this study samples of 150 respondents have been collected. According to the finding of our research study, it has been analyzed and observed that Product Packaging is the most important factor for capturing the market and attracting people to buy the product. It is further concluded that the Product Packaging elements like its Colour, Packaging material, Design of the Wrapper, and innovation are more important factors when consumers make any buying decision. Finally, it has also been concluded that Product Packaging is one of the most important and powerful factors influencing consumers’ buying decisions.
"Study of Product Packaging Influence on Consumer Behaviour", TIJER - TIJER - INTERNATIONAL RESEARCH JOURNAL (www.TIJER.org), ISSN:2349-9249, Vol.10, Issue 2, page no.592-603, February-2023, Available :https://tijer.org/TIJER/papers/TIJER2302070.pdf
Volume 10
Issue 2,
February-2023
Pages : 592-603
Paper Reg. ID: TIJER_100632
Published Paper Id: TIJER2302070
Downloads: 000290
Research Area: Management All
Country: Songadh, Gujarat , India
ISSN: 2349-9249 | IMPACT FACTOR: 8.57 Calculated By Google Scholar | ESTD YEAR: 2014
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.57 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publisher: TIJER (IJ Publication) Janvi Wave
