Customer’s perception towards online shopping, a special reference to rural area, at Vengara region, Kerala
Digital platform, online shopping, people attitude.
The aim of this paper is to understand the people attitude towards online shopping with a special reference to rural area. We were collected direct responses through structures questionnaire covering various aspects of online shopping such as awareness, attitude and difficulty of customers while using digital platform. Almost everyone co-operated with us when we choose convenience sampling as the sampling technique, and fixed the sampling size at 50 propel from vengara region. When examining the literature related to the study, it was observed that although there have been a lot of studies on online shopping, there are very few studies focusing on people in rural areas. Policies of India government, especially the Digital India initiative, have further accelerated online shopping in rural areas. Above all, the covid-19 pandemic has led to two lockdown in India, which has fuelled the prospect of online shopping. From this study, we realised that although a good percentage of people are satisfied with online shopping, few are disappointed due to ignorance and fear.
"Customer’s perception towards online shopping, a special reference to rural area, at Vengara region, Kerala", TIJER - TIJER - INTERNATIONAL RESEARCH JOURNAL (www.TIJER.org), ISSN:2349-9249, Vol.10, Issue 2, page no.266-276, February-2023, Available :https://tijer.org/TIJER/papers/TIJER2302039.pdf
Volume 10
Issue 2,
February-2023
Pages : 266-276
Paper Reg. ID: TIJER_100472
Published Paper Id: TIJER2302039
Downloads: 000304
Research Area: Science and Technology
Country: -, -, -
ISSN: 2349-9249 | IMPACT FACTOR: 8.57 Calculated By Google Scholar | ESTD YEAR: 2014
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.57 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publisher: TIJER (IJ Publication) Janvi Wave
