Customer’s perception towards online shopping, a special reference to rural area, at Vengara region, Kerala

Author Reg. ID: TIJER_100472

Published Paper Id: TIJER2302039

Published In: Volume 10 Issue 2, February-2023

Abstract: The aim of this paper is to understand the people attitude towards online shopping with a special reference to rural area. We were collected direct responses through structures questionnaire covering various aspects of online shopping such as awareness, attitude and difficulty of customers while using digital platform. Almost everyone co-operated with us when we choose convenience sampling as the sampling technique, and fixed the sampling size at 50 propel from vengara region. When examining the literature related to the study, it was observed that although there have been a lot of studies on online shopping, there are very few studies focusing on people in rural areas. Policies of India government, especially the Digital India initiative, have further accelerated online shopping in rural areas. Above all, the covid-19 pandemic has led to two lockdown in India, which has fuelled the prospect of online shopping. From this study, we realised that although a good percentage of people are satisfied with online shopping, few are disappointed due to ignorance and fear.

Keywords: Digital platform, online shopping, people attitude.

Downloads: 000296

Page No: 266-276

Country: -, -, -

Research Area: Science and Technology

Published Paper URL: https://tijer.org/TIJER/viewpaperforall?paper=TIJER2302039

Published Paper PDF: https://tijer.org/TIJER/papers/TIJER2302039

Click Here to Download This Article

Article Preview