GLOBAL MARKETING & IT’S IMPORTANCE – A COMPARATIVE STUDY OF DOMESTIC AND INTERNATIONAL MARKET

Author Reg. ID: TIJER_101005

Published Paper Id: TIJER2303135

Published In: Volume 10 Issue 3, March-2023

Abstract: Due to the availability of technology that allows consumers worldwide to share services, communicate, and buy goods from any other nation at the lowest possible price while maximising the use of the resources at their disposal, international marketing has now become a need. Understanding consumers in distant locals is becoming more important as businesses continue to pursue more global strategies. Companies primarily use marketing to understand both their existing and potential clients. Companies must think about how local market research differs when undertaken in foreign markets when they explore the global economy. The International Marketing will assist the businesses in utilising the benefits of globalisation to assist and reach the greatest number of customers worldwide. This research article makes an effort to raise readers' and consumers' understanding of the need to carry out international marketing operations using technologies like the internet, mobile commerce, and e-commerce tools. Corporate management needs informational basis, i.e., proper marketing research covering problems and opportunities in international operations, when developing global marketing programmes. The development of effective global marketing programmes is substantially facilitated by overviews of market circumstances and relationships, worldwide product market acceptance tests, regional performance maps, efficiency assessments of specific global marketing mix instruments, etc. The Author has tried to highlight the benefits, ideal strategies for promoting international marketing and draw a line of difference between international market and domestic market with reference to McDonald’s as an example.

Keywords: consumers, local markets, foreign markets, technology, global marketing, McDonald’s.

Downloads: 000189

Page No: 62-68

Country: Noida, Uttar Pradesh, India

Research Area: Others area

Published Paper URL: https://tijer.org/TIJER/viewpaperforall?paper=TIJER2303135

Published Paper PDF: https://tijer.org/TIJER/papers/TIJER2303135

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