The Role of Advertising in the Organization of Digital Marketing Concept
Sumithra.M1
, Lakshman.A , Keerthivasan.M , Akash.E.D , Mogeeth
SEO, SEM, E-Commerce marketing, SMS, MMS, augmented reality (AR), virtual reality (VR).
The rapid emergence of the digital economy has disrupted traditional marketing practices, necessitating a radical overhaul of the marketing curriculum to stay relevant in the business landscape of the 21st century. In order to reach a wider audience, businesses must leverage technology and digital channels to promote their products and services. Digital marketing encompasses a range of techniques and platforms such as the internet, mobile phones, display advertising, and other digital media. To stay ahead of the curve, it is important to conduct a curriculum audit of existing digital marketing initiatives and develop a new curriculum that reflects the realities of marketing in the digital age. This updated curriculum must address the specific challenges associated with the new age of marketing and provide actionable suggestions to overcome them. One major challenge is the constantly evolving nature of digital marketing. Businesses must keep up with the latest trends and adapt their strategies accordingly. Additionally, businesses must address issues such as data privacy and security, as well as ethical concerns around online advertising. Another challenge is the increasing reliance on artificial intelligence (AI) and machine learning (ML) in digital marketing. It is important for businesses to understand the potential benefits and limitations of these technologies and to incorporate them into their marketing strategies where appropriate. The new marketing curriculum should also emphasize the importance of customer experience and engagement. With the abundance of information available online, businesses must work to provide personalized, relevant content and experiences that resonate with their target audience.
"The Role of Advertising in the Organization of Digital Marketing Concept", TIJER - TIJER - INTERNATIONAL RESEARCH JOURNAL (www.TIJER.org), ISSN:2349-9249, Vol.11, Issue 2, page no.547-557, February-2024, Available :https://tijer.org/TIJER/papers/TIJERB001088.pdf
Volume 11
Issue 2,
February-2024
Pages : 547-557
Paper Reg. ID: TIJER_151037
Published Paper Id: TIJERB001088
Downloads: 000275
Research Area: Science and Technology
Country: Thiruvallur, Chennai, Tamilnadu, India
ISSN: 2349-9249 | IMPACT FACTOR: 8.57 Calculated By Google Scholar | ESTD YEAR: 2014
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.57 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publisher: TIJER (IJ Publication) Janvi Wave
