The Social Construction of Beauty: A Sociological Analysis of Beauty Industry and its Impact of Society

Boishali Hazarika

Beauty, Bollywood, consumer culture, media, mental health, self esteem, socially constructs

Beauty as a notion has developed over history, being shaped by society, culture, and the time factor. Beauty ideals change over time, but they usually tend to be universal ideals that claim themselves as truths. Today, social media and media create such high standards of beauty that it brings enormous pressure to individuals, especially women. This essay critically explores how beauty standards are socially constructed as opposed to naturally given, relying on feminist literature theories and current studies. Importantly, Simone de Beauvoir's premise that gender and identity are historically and socially constructed disputes the immutability of beauty standards. Naomi Wolf's The Beauty Myth elucidates how beauty ideals operate as an instrument of societal control, especially with the increase in social and professional liberation of women. This paper argues that such constructed standards are perpetuating insecurity and exclusion but are benefiting consumer culture and hence should be called for a more inclusive and diverse understanding of beauty.

Published Paper   E-Certificate

"The Social Construction of Beauty: A Sociological Analysis of Beauty Industry and its Impact of Society ", TIJER - TIJER - INTERNATIONAL RESEARCH JOURNAL (www.TIJER.org), ISSN:2349-9249, Vol.12, Issue 4, page no.a111-a116, April-2025, Available :https://tijer.org/TIJER/papers/TIJER2504018.pdf

Volume 12 Issue 4, April-2025

Pages : a111-a116

Paper Reg. ID: TIJER_157127

Published Paper Id: TIJER2504018

Downloads: 000423

Research Area: Science and Technology

Country: -, -, India

Published Paper PDF: https://tijer.org/TIJER/papers/TIJER2504018

Published Paper URL: https://tijer.org/TIJER/viewpaperforall?paper=TIJER2504018

ISSN: 2349-9249 | IMPACT FACTOR: 8.57 Calculated By Google Scholar | ESTD YEAR: 2014

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.57 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: TIJER (IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition