Sustainable Digital Marketing
Sustainable Digital Marketing
In today's digital age, the concept of sustainable digital marketing is gaining prominence as organizations strive to balance profitability with environmental and social responsibility. This abstract explores the evolving landscape of sustainable digital marketing, focusing on strategies and initiatives aimed at minimizing environmental impact, promoting social welfare, and fostering long-term sustainability. Key themes include the adoption of eco-friendly digital technologies, reduction of digital carbon footprint, ethical data practices, promotion of diversity and inclusion, and alignment with United Nations Sustainable Development Goals (UNSDGs). By integrating sustainability principles into digital marketing practices, organizations can enhance brand reputation, engage socially conscious consumers, and contribute to a more sustainable future. This abstract highlight the importance of sustainable digital marketing in driving positive social and environmental change while achieving business objectives in an increasingly interconnected world.
Volume 11
Issue 2,
February-2024
Pages : a552-a563
Paper Reg. ID: TIJER_151309
Published Paper Id: TIJER2402070
Downloads: 000327
Research Area: Science and Technology
Country: -, -, India
ISSN: 2349-9249 | IMPACT FACTOR: 8.57 Calculated By Google Scholar | ESTD YEAR: 2014
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.57 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publisher: TIJER (IJ Publication) Janvi Wave
