Visual Representation of BhÄratmÄtÄ in Print Media Sphere with Special Context to promote the National sentiment (Precolonial era to 1950s)
Dr. PRAGYA PATHAK
, Dr. Ayon Sarkar
BhÄratmÄtÄ, Visual culture, Print media, Icons, Advertisements, Freedom struggle,
Religious or national icons are frequently used to promote products or services, as an effective tool for media advertisements. It is also a good conductor for religious and political institutions to manipulate the masses' emotions. BhÄratmÄtÄ, in this order, has evolved from literature and now became a significant part of Indian nationalist-sentiment. This study examines the precolonial-1950s, visual representation of BhÄratmÄtÄ, and the diversified imagery with special context to print media. The transition of the BhÄratmÄtÄ’s imagery into different dimensions is sometimes controversial due to political discourses and different sorts of notions, but the present study shows merely the visual personification of BhÄratmÄtÄ in the favour of Indian visual culture. The study is focused on the available samples only.
"Visual Representation of BhÄratmÄtÄ in Print Media Sphere with Special Context to promote the National sentiment (Precolonial era to 1950s) ", TIJER - TIJER - INTERNATIONAL RESEARCH JOURNAL (www.TIJER.org), ISSN:2349-9249, Vol.11, Issue 2, page no.a189-a196, February-2024, Available :https://tijer.org/TIJER/papers/TIJER2402022.pdf
Volume 11
Issue 2,
February-2024
Pages : a189-a196
Paper Reg. ID: TIJER_151175
Published Paper Id: TIJER2402022
Downloads: 000287
Research Area: Others area
Country: Indore, MP, India
ISSN: 2349-9249 | IMPACT FACTOR: 8.57 Calculated By Google Scholar | ESTD YEAR: 2014
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.57 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publisher: TIJER (IJ Publication) Janvi Wave
