Study of Prospects and Problems for Internet Marketing
Internet marketing, Segmentation, Ps of Internet marketing, Models of Internet marketing
The Internet provides businesses with a new means of conducting business, fundamental principles of doing business remain unchanged. The present study has designed to examine how incorporating internet technology into marketing strategies can help businesses gain an edge over their competitors. This article explains the Ps of Internet Marketing: Product, Price, Promotion, Place, and Personalization. The concept of marketing has changed much in the past few decades due to the use of the Internet as a new marketing medium. This is because online advertising and email campaigns can reach a large audience quickly and cheaply. In addition, internet marketing includes all activities aimed at creating targeted niches for businesses- such as segmenting customers based on their interests, differentiation between products or services, etc.- that would otherwise be difficult or impossible to do using traditional methods
"Study of Prospects and Problems for Internet Marketing ", TIJER - TIJER - INTERNATIONAL RESEARCH JOURNAL (www.TIJER.org), ISSN:2349-9249, Vol.10, Issue 2, page no.705-715, February-2023, Available :https://tijer.org/TIJER/papers/TIJER2302088.pdf
Volume 10
Issue 2,
February-2023
Pages : 705-715
Paper Reg. ID: TIJER_100634
Published Paper Id: TIJER2302088
Downloads: 000295
Research Area: Commerce and Management, MBA All Branch
Country: Ranchi, Jharkhand , India
ISSN: 2349-9249 | IMPACT FACTOR: 8.57 Calculated By Google Scholar | ESTD YEAR: 2014
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.57 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publisher: TIJER (IJ Publication) Janvi Wave
