ROLE OF SOCIAL MEDIA ENGAGEMENT IN INFLUENCE BUYING WITH RESPECT TO BREAKFAST CEREAL
HARDIK JANGID
, JAY NILESH GOKANI , JAYPRAKASH LAMORIA
Engagement, Social Media, FMCG, BFC
Present Research emphases on the role of social media engagement in influencing buying with respect to breakfast cereal. Breakfast cereal falls under FMCG sector. Objective of the study is to understand how consumers respond when purchasing breakfast cereals via social media. Consumers are from various profiles and occupation, corporate, professional and government employee are taken into account. The conclusion came after analyzing the data collection through structured questionnaire depicts that people’s activeness is dependent on their age and occupation but not by gender and are spending their time on social media is dependent on their age but there is no significant relationship with gender and occupation.
"ROLE OF SOCIAL MEDIA ENGAGEMENT IN INFLUENCE BUYING WITH RESPECT TO BREAKFAST CEREAL", TIJER - TIJER - INTERNATIONAL RESEARCH JOURNAL (www.TIJER.org), ISSN:2349-9249, Vol.10, Issue 2, page no.642-645, February-2023, Available :https://tijer.org/TIJER/papers/TIJER2302077.pdf
Volume 10
Issue 2,
February-2023
Pages : 642-645
Paper Reg. ID: TIJER_100675
Published Paper Id: TIJER2302077
Downloads: 000267
Research Area: Management All
Country: Jodhpur, Rajasthan, India
ISSN: 2349-9249 | IMPACT FACTOR: 8.57 Calculated By Google Scholar | ESTD YEAR: 2014
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.57 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publisher: TIJER (IJ Publication) Janvi Wave
