IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMER SATISFACTION WITH SPECIAL REFERENCE TO AGRICULTURAL EQUIPMENT DEALERS IN PERUNDURAI TALUK,ERODE DISTRICT,TAMILNADU
K.Brindha
, Dr.N.Boomathi
Customer Retention, Customer Satisfaction, Agricultural Equipments
Customer relationship management (CRM) is an approach to manage a company's interaction with current and potential customers. It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth. One important aspect of the CRM approach is the systems of CRM that compile data from a range of different communication channels, including a company's website, telephone, email, live chat, marketing materials and more recently, social media. Through the CRM approach and the systems used to facilitate it, businesses learn more about their target audiences and how to best cater to their needs.
"IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMER SATISFACTION WITH SPECIAL REFERENCE TO AGRICULTURAL EQUIPMENT DEALERS IN PERUNDURAI TALUK,ERODE DISTRICT,TAMILNADU", TIJER - TIJER - INTERNATIONAL RESEARCH JOURNAL (www.TIJER.org), ISSN:2349-9249, Vol.10, Issue 2, page no.58-62, February-2023, Available :https://tijer.org/TIJER/papers/TIJER2302009.pdf
Volume 10
Issue 2,
February-2023
Pages : 58-62
Paper Reg. ID: TIJER_100349
Published Paper Id: TIJER2302009
Downloads: 000285
Research Area: Commerce All
Country: Erode, Tamilnadu, India
DOI: http://doi.one/10.1729/Journal.33104
ISSN: 2349-9249 | IMPACT FACTOR: 8.57 Calculated By Google Scholar | ESTD YEAR: 2014
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.57 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publisher: TIJER (IJ Publication) Janvi Wave
