The Influence of AI in Enhancing Digital Marketing Experience in India
Digital marketing, Advertisement, AI, Online shopping, Indian start-ups
India is today at the centre of the world's attention for its economic growth and giant market probabilities for products and services. Not merely in terms of attracting foreign multinationals but in a growing culture of start-ups and small-scale businesses, especially adopted by the younger ‘Zostel’ India. It’s true that fresh start-ups always need rapid marketing strategies to grow out amid the massive competitive forces, and digital marketing with an AI solution is the fastest way to achieve the goal. But somehow, even knowing the theory of all strategies related to marketing and businesses, there are many dilemmas, fears, and misconceptions regarding the right intake of contemporary advancements of technology. That causes failures and a false belief system towards the new technologies. From this perspective, this article reviews the obstacles and possible solutions to the given problem statement with the study of digital marketing and AI.
"The Influence of AI in Enhancing Digital Marketing Experience in India", JNRID - JOURNAL OF NOVEL RESEARCH AND INNOVATIVE DEVELOPMENT (www.JNRID.org), ISSN:2984-8687, Vol.2, Issue 5, page no.a202-a214, May-2024, Available :https://tijer.org/JNRID/papers/JNRID2405024.pdf
Volume 2
Issue 5,
May-2024
Pages : a202-a214
Paper Reg. ID: JNRID_700303
Published Paper Id: JNRID2405024
Downloads: 000286
Research Area: Others area
Country: Ujjain, Madhya Pradesh, India
ISSN: 2984-8687 | IMPACT FACTOR: 9.57 Calculated By Google Scholar | ESTD YEAR: 2023
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 9.57 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publisher: JNRID (IJ Publication) Janvi Wave
